6 January 2015
Comments: 0

What Is Search Engine Optimization?

New to SEO? Need to polish up your knowledge?

Best SEO Marketing ProfessionalsSEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

Search Engine Optimization isn’t just about “engines.” It’s about making your site better for people too. At WW SEO Marketing Studios we believe these principles go hand in hand.

This article is designed to describe all areas of SEO – from discovery of the terms and phrases (keywords) that generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization’s offerings. Don’t worry, if you are confused about this stuff, you are not alone.

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines – Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.

Best SEO Marketing ProfessionalsSearch engines are unique in that they provided targeted traffic – people looking for what you offer.Search engines are the roadways that makes this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.

Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.

Why can’t the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The major engines are always working towards improving their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Can I do SEO for myself?

The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. For the most part, SEO education is free and available on the web. Combine this with a lot of practice and you are well on your way to becoming a guru.

Depending on your time commitment, willingness to learn, and complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of optimization and website strategy.

Still, even in this case, it’s good to have a firm grasp of the core concepts.

Professional SEO: Search Engine Optimization Services 

Best SEO Marketing ProfessionalsA properly Search Engine Optimizated (SEO) webiste is a critical component of any Internet business. A website optimized for search engines will rank high, which brings it to the first page of a potential customer’s search results.

There are SEO companies that specialize in traditional search engine optimization, but a business looking to take their website to the next level needs a search engine agency, such as WW SEO Marketing Studios. Our team has successfully produced remarkable web marketing services for numerous clients and companies world-wide. We have built the web presence of businesses in every major industry, and are well-versed in every aspect of SEO, including Internet Marketing management and successful website re-designs.

Best SEO Marketing Professionals

With a strong SEO methodology, a company’s website receives more web traffic at a better rate. WW SEO Marketing Studio’s is a win in every direction. There are several steps which we use to go about achieving excellent search engine optimization for our clients.

WW SEO Marketing Studios re-codes your website to make sure it’s attractive to search engines crawling the web. It’s also important to W3 validate a website, assuring that it is error-free and that it appears the same in all the different web browsers.

Best SEO Marketing ProfessionalsWW SEO Marketing Studios optimizes the text, audio, video and photos on a client’s website for Facebook, Twitter, LinkedIn and the over 100,000 other traffic portals that potentially generate traffic for a website. We also add rich media content – text and other media – to a client’s website, which, again brings more traffic. When there are streams of traffic to a site, search engines give it higher ranking, producing yet more traffic.

WW SEO Marketing Studios uses pinging, RSS feeds, site maps, articles and directory submissions that get the attention of search engines and web portals, letting them know a site has new, interesting, important and relevant content.

Expert SEO – Fast Results

But WW SEO Marketing Studios doesn’t do this just once. Search engine optimization is an ongoing process. We constantly improve our clients’ SEO, while analyzing the competition’s websites and marketing campaigns. We work hard to continuously come up with improved ways of increasing traffic.

Best SEO Marketing ProfessionalsOur SEO campaigns for our clients work and we guarantee there will be positive results within 1 to 3 months after initiating a SEO methodology campaign. Get more details about every aspect of our methdology and information on how you can make your website better starting today.

If you are serious about improving search traffic and are unfamiliar with SEO, we recommend giving us a call today. We will make it short and easy to understand.  A complete website makeover may be necessary to achieve the results you want. Let our internet marketing team save you the frustration of not having your business on the right track and start focusing on whats most important to you, your future clients. We are the SEO Marketing professionals and Internet Marketing Experts to make your business a success.

 

Leave a Reply